Peer Review History: Analysis of Viral Marketing, Celebrity Endorser, Brand Awareness, and E-WOM in Influencing Purchase Decisions

Editor(s):

(1) Prof. Chun-Chien Kuo, University of Business, Taiwan.

Reviewers:

(1) B. R. Kumar, Andhra Loyola College, India.

(2) Chakkaravarthy kumaresan R, Velammal Engineering College, India.

(3) Qaisar Abbas Fatimi, New Zealand.

Additional Reviewers:

(1) Aftab Alam, Saudi Arabia.

(2) Muhammad Talha, University of Chinese Academy of Sciences, China.

(3) P. Sindhu, Bharathidasan University, India.

(4) Sandeep Bhanot, University of Mumbai, India.

Open Peer Review Policy: Click Here

Specific Comment:

Average Peer review marks at initial stage: 7.7/10

Average Peer review marks at publication stage: 9/10

Peer Review History:


Stage 1 | Original Manuscript | File 1 | NA


Stage 2 | Peer Review Report_1 (B. R. Kumar, India) | File 1 | NA


Stage 2 | Peer Review Report_2 (Chakkaravarthy kumaresan R, India) | File 1 | NA


Stage 2 | Peer Review Report_3 (Qaisar Abbas Fatimi, New Zealand) | File 1 | NA


Stage 2 | Revised_MS_v1_and_Feedback_v1 | File 1 | File 2


Stage 3 | Comment_Editor_1_v1 | File 1 | NA


Posted in Review History.